Website speed directly impacts user satisfaction and your revenue.
Simply put, the slower your website pages load, the faster a visitor abandons your website.
Slow Website Speed = Cash Out the Door
- Amazon- found that a .002 second delay in web-page load speed equaled $1 Million in annual decrease in their revenue. Also, every additional 100 milliseconds of page load time decreased sales by 1 percent (millions of dollars in a single year)
- Google- found that adding half a second to their search results page can decrease their traffic and ad revenues by 20 percent (billions of dollars in a single year)
Factors of Website Speed
- Back-end development (Code and configuration of web-server, Database, Cache programs, more...)
- Hardware server specs and performance (Server speed)
- Number of simultaneous users on the website (anonymous and logged-in)
- Amount of content / number of pages and type of content (text, images, videos)
Website scalability concerns scaling-up the technical requirements of a website due to increased amount of content, and increased usage in the number of website visitors and logged-in users. Very simply, the more visitors use your website, the more resources are required for the website to perform at optimal levels.
When properly planned, a website can be designed to more easily and quickly scale-up due to increased amount of content and increased user activity.
Objective of Website Speed & Scalability
To deliver an excellent user experience, your website should be built for fast page load speeds including mobile/responsive website speed. Both small and large websites can have slow page load speeds that decrease or eliminate revenue and visitor satisfaction. The objective is to implement the right solution for your specific website needs.